What is SEO?
Search Engine Optimisation [Noun]
The process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.
The first step in our SEO campaign creation is to complete an audit - to ensure our subsequent work is data driven. This audit will gather data from your website and competitors on factors like website structure, technical issues and link profile. We also complete keyword research, to find specific target words relevant to your business which you should be trying to rank for.
From here, our first objective is to fix technical issues, which will make the website run more smoothly and enhance user experience. Following this, the best way to truly excel is to have the most informative and useful information that matches the intent of the user's search. To achieve this, it is necessary to create pages with optimal keyword density and variation which match the users search language. Additionally, it is important to structure the page content so google will easily understand what the page is about. This method appeals to both the user and the search engine, creating continuing and durable value.
We are a progressive SEO agency and believe in doing things by the book. You will receive a service of high calibre and merit, in line with Google Webmaster Guidelines - to provide long-term value in your investment. Our approach is client focused, we understand your current position through a consultation, to then move with purpose. We also advocate transparency in our working relationships. We remove the jargon and complexity of SEO terminology, allowing you to understand exactly what we are offering.