elrosé clothing is a women's fashion boutique that provides stylish and modern, every-day wear to suit women of all ages.
Moving away from expensive items that can only be worn for a few special occasions, elrosé provides distinctively chic, timeless, and flexible fashion that hides lumps and bumps and takes you elegantly from day through to night, all year round.
elrosé approached us as a start up wanting to set up a website that can really tell the story of their brand and enhance its value and increase customer confidence. They had a clear vision for the website and we suggested a bespokely crafted website with a clear and simple user journey, integrated into shopify would be the best solution to provide a tool that helps her business sell products online.
We sent across the initial homepage design to the elrosé team, after one or two tweaks we were all happy to move forward with the design and work on the development of the website. Once we started to develop the website, we were able to provide the client with a developers link that transformed the website from a static image to an interactive design really bringing the website to life.
I am delighted with my website, I feel it brings a lot of value to my brand and it looks very professional. I have been really impressed by the information on my visitors and customers the website provides. It is a real insight into what my customers want.
After the website launched it was important to generate traffic to the website - elrosé has a specific niche target market and we found an inexpensive opportunity to generate traffic through use of influencer marketing. Notorious assisted by identifying social media influencers with the largest reach in the sector. This helped build the social media followings for the elrosé clothing brand and resulted in a 1010% increase in online store sessions.
We also worked closely with elrosé to deliver a targeted social media campaign, with a clear objective of increasing sales to generate revenue. We looked at the data that had been collected following on from the launch of the website and the first few months trading and realised there was an opportunity for a retargeting campaign.
Using data from the website we were able to see that there was an audience of users who had visited the website and added products to their basket but did not complete the purchase of the product. We utilised targeted adverts on social media to serve users who had added products to their basket with a reminder to proceed with their purchase.
This generated a 932.5% return on the ad spend.