How to know when your website needs updating

You may have spent a considerable amount of time, effort and money on designing your website. However, in the digital marketing sphere, things move very fast, and a site that was created only a couple of years ago may be holding you back.

But how do you know when it is the right time to bring your website up to date with an upgrade? 

This blog will explain some telltale signs that your website needs some TLC.

1. Your Site Does Not Function On Mobile Devices.

In your google analytics, you can review the bounce rate of your site. If you notice that most mobile users are coming onto the site and quickly leaving, this can indicate that your site is not mobile-friendly. 

Google's decision to move to 'mobile-first indexing in March 2018 reflects that mobile devices are becoming the prominent device to browse the internet. Mobile-first indexing means that Google uses the mobile version of a website for indexing and ranking, so if your site is not optimised for mobile users, then the organic page ranking can suffer.

2. Your Site Takes Longer than 3 Second To Load

Load time can make or break a site. You may have a fancy new aesthetic website, but if it keeps its visitors waiting, they'll likely leave. Google reports that with every second your site or product takes to lead, the number of visitors will leave, with 53% of visitors on mobile devices leaving a page if it has a load time greater than three seconds. 

It is necessary to have a quick and responsive website if you are hoping to compete online. The increasing popularity of mobile devices has led to an expectation of short load times. 

3. It takes Longer than 4 Clicks to Reach a Product/Service on your website.

The modern consumer is accustomed to finding the information they are searching for quickly. Even if you have addressed the issue above and your site loads quickly, your site needs to be simple and clear to navigate to the products and services you offer. 

If it is too strenuous to find the product a potential customer is looking for, they will lose interest and search elsewhere. To make sure your website offers a great user experience, it needs to be designed with the problems different visitors are looking to solve in mind.

4. Your Call to Action is Missing or is Not Functioning 

It is essential to precisely know what action you are looking for people to do when visiting your site. There are various call actions; it may be to buy a product, offer their email or donate money. Whichever it may be, it is vital to have every aspect of your site designed to guide the visitor to where you want them to go. The best way to get visitors to complete your call to action is to remove any barriers and make the call to action as clear and appealing as possible.

If any one of these warnings signs apply to your website, it might be time to consider your options for improvement. For advice on the best path forward for you and all aspects of web design, please get in touch.